Why A Muffin in the Oven?

Loved by Babies and Approved by Moms.

Our Principles

We make sure we produce safe, cute, and cuddly clothing for your baby. But it doesn’t stop there! Have a look below at some of our key values that we will always live by.

Super-Duper Soft

Clothing so soft, your baby will be as cosy as in Mamma’s belly.

Loved by Babies,
Made by Mommies

Over 77% of our workforce are mommys.
You guys rock!

Organic & Sustainable

If it touches our babies, it should be done right. We favor natural, sustainable, and organic.

Hand me Down

Quality so good, your little one can
learn the true meaning of built to last.

Part of the Community

Our whole team was founded on the principle of giving back. That’s why we donate 10% of our proceeds to local orphanages.

Chic and Fun

Our designers are out to rewrite the norms
on dressing our babies.

Pure Organic Cotton

Hypoallergenic

We design natural & ethical products to keep our babies & toddlers comfy and smiling.

Unlikely to
Cause Allergy*

All Natural. No Metals.
No toxic pesticides.*

Good for Asthma and
other conditions.*

Hypoallergenic baby clothing implies that our baby clothing is unlikely to cause an allergy. It is not “anti-allergenic” and we recommend that you talk to your doctor or pediatrician regarding any specific questions regarding hypoallergenic requirements for your baby.