Why A Muffin in the Oven?

Loved by Babies and Approved by Moms.

the most sustainable baby brand

Our Principles

We make sure we produce safe, cute, and cuddly clothing for your baby. But it doesn’t stop there! Have a look below at some of our key values that we will always live by.

sustainable baby brand

Super-Duper Soft

Clothing so soft, your baby will be as cosy as in Mamma’s belly.

the most honest baby brand

Loved by Babies,
Made by Mommies

Over 77% of our workforce are mommys.
You guys rock!

transparent baby brands

Organic & Sustainable

If it touches our babies, it should be done right. We favor natural, sustainable, and organic.

sustainable infant clothing

Hand me Down

Quality so good, your little one can
learn the true meaning of built to last.

transparent infant and baby clothing

Part of the Community

Our whole team was founded on the principle of giving back. That’s why we donate 10% of our proceeds to local orphanages.

sustainable toddler brand

Chic and Fun

Our designers are out to rewrite the norms
on dressing our babies.

Pure Organic Cotton


We design natural & ethical products to keep our babies & toddlers comfy and smiling.

Unlikely to
Cause Allergy*

All Natural. No Metals.
No toxic pesticides.*

Good for Asthma and
other conditions.*

Hypoallergenic baby clothing implies that our baby clothing is unlikely to cause an allergy. It is not “anti-allergenic” and we recommend that you talk to your doctor or pediatrician regarding any specific questions regarding hypoallergenic requirements for your baby.

the most sustainable toddler brand

Craft, Passion and Design

All of the clothes we sell have been designed in the creative capital of the world: Italy.


For Every Basic We Sell We Donate 10%

10% Of All Our Proceeds Are Donated To #woof, An Organization Helping Those Without Guardians.

Learn More


Shop Our Story

Loved by Babies and Approved by Moms.

Call Us

+1 (310) 860-6273
Available from 9.00am to 5.00pm PST

Email Us

Email us anytime!
Click here or e-mail [email protected]

WhatsApp or Text Us

+1 (310) 860-6273
Online 9.00am to 5.00pm PST

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